How do I set a budget for my ad campaign?
You can set your budget in the campaign’s settings. Allot a budget by setting a max Cost per Click (CPC) price. You can set a daily budget and/or total budget as well.
If you set a max CPC of AED/SAR 0.70, this doesn’t mean that you will spend 70 cents per click per se. Rather, you will automatically bid against other bidders. If other bidders have set a max CPC of AED/SAR 0.60, you will win the bid with AED/SAR 0.61.
If you set a total budget, your campaign spend won’t go over that budget. If you set a daily budget, your daily campaign spend won’t won’t go over that budget.