What does the status of my campaign/ad set/ad mean?
Your campaign, ad set and ad can have various statuses.
Campaign
Status | Meaning |
Paused | You have stopped the campaign |
Scheduled | Campaign is waiting for the starting date |
Completed | End date has passed |
Budget spent | Set budget has been finished |
Not delivering | No live ads |
Active | At least on ad is live |
Ad set
Status | Meaning |
Paused | You have stopped the ad set |
Campaign is inactive | Campaign has been stopped, is planned, has been completed or budget has run out |
Not delivering | No live ads |
Active | At least one ad is live |
Ads
Status | Meaning |
Paused | Ad has been stopped |
Not approved | Rejected by moderator |
Pending review | Waiting for moderator |
Ad set is inactive | Ad set has been paused |
Campaign is inactive | Campaign has been stopped, is planned, has been completed or budget has run out |
Active | Live |